Friday, February 28, 2025

SM Prime And DENR Bolster Manila Bay Cleanup Efforts With High-tech Trash Boat

In a joint effort for Manila Bay, SM Prime Holdings (SM Prime), together with the Department of Environment and Natural Resources (DENR), was present for the handover of a state-of-the-art catamaran trash boat to complement the ongoing battle against water pollution. DENR received the boat last January 31, along with essential navigation and safety equipment as well as cleaning tools. The 30-foot catamaran will be operated by the DENR Metropolitan Environmental Office – South Zone and will contribute to the agency’s capacity to combat water pollution and preserve the vital marine ecosystem.

This donation strengthens the DENR’s arsenal in its multifaceted approach to cleaning Manila Bay. The catamaran will enable more efficient removal of floating debris and waste, contributing to the broader effort to improve water quality and restore the bay’s ecological health. The partnership with SM Prime exemplifies the power of public-private collaborations in tackling complex environmental challenges.

“This catamaran represents our unwavering commitment to environmental stewardship and our belief in the power of collaboration to create a sustainable future for our communities,” said SM Supermalls Vice President Engr. Liza Silerio, emphasizing the shared vision of both organizations. SM Prime’s contribution complements the DENR’s ongoing initiatives, including the Paranaque Adopt-a-River project, and underscores the importance of collaborative efforts in achieving lasting environmental improvements.

SM Book Nook Reading Festival Brings Filipino Stories To Life At SM Aura

 

The SM Book Nook Reading Festival, held on January 31, 2025, at the Book Nook in SM Aura, drew 500 book lovers of all ages for a dynamic celebration of Filipino literature and creativity. From engaging author meet-and-greets to lively performances and informative workshops, the festival offered a rich array of literary experiences.

Interactive storytelling and inspiration

One of the festival’s highlights was the launch of SM Book Nook’s innovative “Pass the Plot” board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity.

Engaging activities for all ages

The festival buzzed with activity throughout the day. Attendees participated in fun quiz games, delved into historical fiction readings, and engaged in thought-provoking book club discussions. Spoken word poetry performances by teens and young adults added a contemporary flair, while a session on zines with BBZ offered a glimpse into the world of independent publishing. Publishers like Bookshelf PH, Grana Books, and Aklat Alamid showcased their latest titles, and a special session on copyright law provided valuable information for aspiring authors.

The SM Book Nook Reading Festival proved to be more than just a book event. It was a lively community gathering, a celebration of Filipino storytelling, and a source of inspiration for both established and aspiring writers.

ARISE Philippines Holds First Annual General Meeting, Setting The Stage For A Resilient 2030

 

The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.

Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards. 

The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation. 

Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

Bringing Light And Hope: SM Cares Partners With Global Peace Foundation To Empower Sustainable Communities

 

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Shared Commitment to Uplifting Communities
Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability
The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together
This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

Discover Milksha’s First Concept Store At SM North EDSA – Your Utimate Destination For Pure, Fresh And Natural Milk Tea

Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines! 

Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan. 

Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip. 

Made to Savor, Made to Share

Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember. 

With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City. 

Explore The New Wave Of Shopping And Dining At SM North EDSA: New On The Block And Beyond

 

SM North EDSA continues to redefine the shopping and dining scene with an exciting array ofnew tenants across its sprawling mall. Brimming with new experiences—from Milksha’s first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition. Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.

Bebang Halo-Halo (The Block, Ground Floor)

Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors. Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential , is the ultimate Pinoy meri end a. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. Fromliterary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

Tuesday, February 4, 2025

DigiPlus bags triple honors at 60th Anvil Awards




DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus, and GameZone, secured three honors at the 60th Anvil Awards. Recognized as the gold standard of public
relations excellence in the Philippines, the Anvil Awards celebrate outstanding programs and tools that
elevate the field of communications and public relations.

DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, 'DigiPlus Reimagined: Pioneering Fun, Technology, and Community', which highlighted the company's evolution from a traditional leisure and resorts operator to a leader in digital entertainment.
 
Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, 'Ushering a New Era of Digital Entertainment', and another for BingoPlus Foundation's 'FutureSmart' program, an initiative dedicated to empowering the next generation of innovators through education.

The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated
DigiPlus' commitment to harness technology and innovation to deliver new forms of entertainment for
Filipinos. This strategic transformation not only revitalized the company's visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products.

The 2023 Integrated Report chronicles DigiPlus' strategic direction, financial and operational performance, as well as its performance around environmental, social, and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.

“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building
strong connections with our stakeholders,” said Celeste Jovenir, Vice President for Investor Relations,Corporate Communications, and Sustainability. “The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency.

These achievements inspire us to deliver even greater value to our customers, investors, and communities.”
BingoPlus Foundation's FutureSmart Program was recognized for its transformative impact on marginalized communities. In 2024, the program reached 5,332 individuals, focusing on IT education, digital literacy, and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development program to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4,853 students in the Visayas, alongside training for 213 teachers. The program also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology, and livelihood empowerment.

“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future, said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.

DigiPlus remains steadfast in its mission to bring cutting-edge entertainment platforms to Filipinos while
making meaningful contributions to society through its social responsibility programs.