Shopee’s #1 Beauty Milk Collagen Drink Is Making Its Way to Stores Nationwide

Dear Face seals distribution partnership with Fly Ace Corporation (FAC) on September 14, 2026, at the Fly Ace Corporate Center in Pasay — marking an exciting new chapter for the beauty and wellness brand as it expands its reach into retail. Through FAC’s distribution network, Dear Face products will soon be available in select supermarket, convenient stores, and pharmacies nationwide, bringing the brand closer to more consumers across the country.

                     Photo courtesy of Jed Macaraya.

The Dear Face x Fly Ace Corporation Partnership in Bloom Launch Event brought together the leadership and representatives of both Dear Face and Fly Ace Corporation, together with Dear Face Brand Ambassadors Bea Borres, Hajie Alejandro, and Lash Omadto, who showed their support for the brand during this milestone event.

Pictured from left to right: Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., Dear Face Ambassadors Bea Borres, Hajie Alejandro, Lash Omadto, and Fly Ace SEVP/COO Mr. Frederick Ong.

Bringing Dear Face Closer to Every Consumer

Known as the viral and top-selling Collagen Drink in E-commerce, Beauty Milk & Beauty Bean are set to make waves into Fly Ace Corporation's distribution network. Meanwhile, the trending Sunbounce Sunscreens are made more accessible to patrons.

One of the exciting aspects of this retail expansion is the availability of products in sachets or per piece. This gives consumers the opportunity to try their Dear Face favorites first before committing to a full pouch or box—making it easier for new customers to discover products that fit their beauty and wellness routines.

A Partnership in Bloom

The launch event centered on the theme of “Partnership in Bloom,” celebrated not only the formal signing between the two organizations but also the possibilities that come with bringing the brand to a wider market. Dear Face Founder and CEO, Jonah Sison Ramos delivered her message of inspiration through a video.

In Photo L-R: Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., and Fly Ace SEVP/COO Mr. Frederick Ong.

“Having a great product is only one part of the journey. We need strong partners who can help bring Dear Face to more stores, more communities, and more Filipino families. With Fly Ace’s experience, relationships, and distribution network, together we can make Dear Face a brand that more and more Filipinos will discover, trust, and actually love.” - Dear Face's Founder and CEO

The collaboration represents an important milestone for Dear Face as it continues to grow and expand its reach, while Fly Ace Corporation’s distribution network opens new opportunities for the brand to become more accessible to Filipino consumers.

The event was also attended by the leadership and representatives of both organizations, including Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., and Fly Ace SEVP/COO Mr. Frederick Ong, highlighting the shared significance of the partnership.

Pictured from left to right: Fly Ace SVP Commercial Mr. Bart Canon, Dear Face Treasury Head Ms. Aileen Pacheco, Fly Ace President/CEO Mr. Jun Conchanco Jr., and Fly Ace SEVP/COO Mr. Frederick Ong.

A New Chapter for Dear Face

As Dear Face continues to grow, its partnership with Fly Ace Corporation signals a move toward bringing its beauty and wellness offerings beyond its existing channels and closer to more Filipino consumers.

With this new chapter comes an even bigger opportunity for Dear Face to become part of more Filipinos’ everyday beauty and wellness routines. For its Brand Ambassadors, being part of the brand means more than simply representing its products. For them, it is about believing in what the brand offers and sharing the genuine experience with their communities.

Pictured from left to right: Dear Face Ambassadors Bea Borres, Hajie Alejandro, and Lash Omadto.

For Bea Borres, that authenticity begins with making sure that the products she represents are ones she genuinely believes in. On what makes a brand partnership worth saying yes to, Bea shared:

“Of course, kailangan effective talaga siya. Ayoko namang tumanggap lang ng brands because they pay. Gusto ko talaga effective siya because I’m a very transparent person, I’m a very totoo na tao—that’s what I’m known for, ‘di ba? So, ang hirap i-fake ng product kapag hindi naman siya effective. So, ’yun talaga ’yung number one for me, ’yun talaga ’yung pinaka-important for me.” — Bea Borres, Dear Face Brand Ambassador

That same belief in the products is shared by Hajie Alejandro, who sees genuine product use as an important part of representing a brand. As he explained:

“Talagang nagtitiwala kami sa product and talagang believer kami nung product. Kasi ang hirap na kami 'yung magre-represent nung brand or kami 'yung magiging face pero kami mismo hindi namin siya ginagamit. So talaga, number one talaga na kaya kami nag-stay dito is nakikita talaga namin na effective 'yung product and talagang we're not shy to share para sa mga audience namin and sa market.” — Hajie Alejandro, Dear Face Brand Ambassador

Beyond the products themselves, Lash Omadto also points to the values she has found in her partnership with Dear Face. After nearly two years with the brand, she describes the partnership as one that feels natural to embody—particularly because of the values she sees reflected in the brand.

“I've been working with them for almost two years now. And, parang, saying yes to them is such a no-brainer kasi, I'll be frank with you guys, Dear Face never siya na-involve sa any controversy. So it's really, really, parang, magaan katrabaho—masaya siyang i-embody, maging Dear Face ambassador. And also, I love that they stand up with what they think is right and just. 'Yun talaga, and I think mahalaga kasi sa akin talaga na I work with a brand that shares the same values.” — Lash Omadto, Dear Face Brand Ambassador

Together, their perspectives reflect what has helped shape Dear Face’s growing community: products that its ambassadors genuinely use and believe in, paired with a brand they feel comfortable representing and sharing with their audiences.

From Beauty Milks and Beauty Bean to Sunbounce Sunscreens, Dear Face products will soon be within easier reach—whether consumers are looking to try a product for the first time or simply restock a favorite.

With its retail expansion now underway, one thing is clear: your Dear Face favorites may soon be just a grocery trip away.

Dear Face x Fly Ace Corporation: a partnership in bloom, bringing beauty and wellness closer to you.

Puregold Hakot Relay draws 4,000 runners in Cavite, takes it to the next level with epic 8K challenge

Puregold’s “hakot” legacy hit a whole new stride in Cavite as the Hakot Relay South Luzon leg transformed Vermosa Sports Hub in Imus into an adrenaline-charged showcase for speed, grit, and panalo. More than 4,000 runners that showed up had their game face on as they competed, enjoyed the camaraderie, and joined the signature “hakot” moments of the race. 

The Southern Luzon leg—of the nationwide Hakot Relay series—marked the launch of Puregold’s first-ever 8K Individual Challenge, putting solo runners to the ultimate test. Around 500 runners took on the full 8 kilometers, proving that Puregold Hakot Relay is also about pushing one’s limits and crossing the finish line stronger than ever. 

The rest competed in the event’s signature Hakot Relay, where runners formed teams and raced through the course while collecting grocery items along the way.

Therein lay the difference: Hakot Relay was a team event, while the new 8K was an individual race.

In the relay, teammates had to strategize and work together as they raced to collect groceries before reaching the finish line. In the 8K Individual Challenge, runners tackled the longer distance entirely on their own.

“We wanted to offer runners a fresh and enjoyable way to challenge themselves, with the ‘hakot’ mechanic adding a playful and uniquely Puregold twist to the race. Being part of the running community is meaningful to us, and it is a privilege for Puregold to bring people together for a shared panalo experience.” said Ivy Hayagan-Piedad, Puregold Senior Marketing Manager.

Participants began with a pre-race warm-up before heading to the starting line and completing their respective courses within prescribed cut-off times.

After crossing the finish line, runners collected their race-day rewards and visited sampling booths of participating brands. Sponsor-led stage activities and an awarding ceremony capped the event.

Participants in the team Hakot Relay went home with a Grocery Sling Bag and a Finisher’s Grocery Bag, but a ‘surprise’ awaited the solo 8K finishers at the end of the line: the chance to roll home their loot in a finisher’s grocery cart wagon. 

“We’re always looking for ways to level up the Hakot Relay and give Filipinos something new to look forward to,” Piedad said. “This year, this meant introducing our first-ever 8K challenge and bringing the experience to an even bigger scale.”

With more than 4,000 runners joining either as teams or solo competitors, the South Luzon leg expanded the Hakot experience while keeping its coveted reward intact: you race to the finish line—and go home with groceries, too.

For updates, subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X and @puregoldph on TikTok.

Philippine cinema’s brightest unveil latest works at Puregold CinePanalo Film Festival mediacon

The Puregold CinePanalo Film Festival 2026 recently presented the 26 participating original films and their extraordinarily talented makers at a lively media conference held at Quantum Skyview in Gateway Mall 2, Araneta City. 

Alongside seasoned directors and actors joining this year’s filmfest are stoked-up aspirants and brave auteurs seeking to make a name in the industry through a diverse mix of movie genres.

Hosted by TV personality Migs Almendras, the Puregold CinePanalo Film Festival mediacon served to bring excited festival participants within reach of their multi-generation audience. On stage, the artists spoke with passion about their projects while providing attendees with glimpses into this year’s films.

In attendance for the coming-of-age film “Apol of my Ai” were director Thop Nazareno as well as actors Zion Cruz and Rochelle Pangilinan. 

Representing the fantastical “Beast” was producer Meg Bryan Bermudez, together with the film’s supporting cast of Candy Pangilinan, Karl Medina, Ruslan Jacob, and Dax Alejandro.

The quiet and moving drama “Mono No Aware” was represented at the event by director BC Amparado, producer Patricia Salic, as well as lead actor Juan Karlos Labajo.

The supernatural and proudly queer “Multwoh (Patay na Patay Sa’yo)” had director Rodina Singh in attendance alongside actors Sassa Gurl, Joao Constancia, Phi Palmos, Gaia Poly, and Inah Evans.

The otherworldly love story “Patay Gutom” had actors Khalil Ramos, Cris Villanueva, and Alwyn Uytingco joining co-directors Carl Joseph Papa and Ian Pangilinan.

The romantic comedy with a deadly twist “Stuck on You” saw Mikko Baldoza take the stage with lead stars Xyriel Manabat and River Joseph. 

And last but not least, director Joseph Abello appeared to present “Wantawsan,” his ‘slice of life’ comedy with a twist of political dilemma. 

Also in attendance for the event were the nineteen filmmakers participating in this year’s student shorts category. Hailing from all over the country, this new generation of cinematic voices are raring to leave a mark at this year’s upcoming festival. 

“Every film in this year’s CinePanalo carries the passion of its creators,” says Ivy-Hayagan Piedad, festival chair of Puregold CinePanalo. “Giving these stories a platform where audiences can experience and celebrate them is our way of supporting Filipino artistry and contributing to the continued growth of Philippine cinema.”

PUREGOLD CINEPANALO FULL-LENGTH CATEGORY

“Apol of My Ai” 

Director: Thop Nazareno

Starring: Zanjoe Marudo, Zion Cruz, and Rochelle Pangilinan

Logline: Bata lang si Apol pero binata na ang tingin niya sa kaniyang sarili. Masusubok ang kaniyang pagbibinata nang ma-inlove siya sa kaniyang choir teacher, at nang gumawa ang kaniyang tatay Poli ng isang desisyon na maglalayo sa kanilang loob. Kaya ba silang hilumin at muling paglapitin ng musika?

“Beast”

Director: Lawrence Fajardo

Starring: John Arcilla

Logline: After a final harvest forced upon him by the landlord, a farmer and his loyal carabao embark on a magical road trip to Manila, chasing the ghost of a niece the years stole from him.

“Mono No Aware”

Director: BC Amparado

Starring: Juan Karlos Labajo and Perry Dizon

Logline: In a quiet apartment in Japan, a Filipino kodokushi cleaner meets an elderly widower who asks him for one final favor before he dies. What begins as a promise becomes a quiet story of grief, family, and accepting life's impermanence.

“Multwoh (Patay Na Patay Sa’yo)”

Director: Rodina Singh

Starring: Sassa Gurl and Joao Constancia

Logline: When a college queer dies suddenly in their dorm, they return as a ghost—not to seek revenge, but to say the one thing they never found the courage to say in life: “I love you.” A haunting, hilarious, and tender story about fear, desire, and the kind of love that refuses to die.

“Patay Gutom”

Directors: Carl Papa and Ian Pangilinan

Starring: Khalil Ramos, Ian Pangilinan, Agot Isidro, and Cris Villanueva

Logline: The story follows a grumpy shut-in whose third eye is accidentally opened after eating an offering meant for a charming but lonely ghost. Now bound together, they discover family secrets, shared heartaches, and a love that blurs the line between life and the afterlife.

“Stuck on You”

Director: Mikko Baldoza

Starring: Xyriel Manabat and River Joseph

Logline: A heartbroken manicurista accidentally takes on a hitman’s job, leading her to a deadly conspiracy where she must choose between saving her family or killing the man of her dreams.

“Wantawsan”

Director: Joseph Abello

Starring: Joross Gamboa, Rita Daniela, and Zion Cruz

Logline: A cash-strapped father receives money from the newly elected mayor he supported, but when he sets out to buy food for his son’s birthday that day, he’s thrust into a comical adventure that tests his wit and his values.

PUREGOLD CINEPANALO STUDENT SHORTS CATEGORY

SET A

“Starfish”

Director: John Clite Apolinar

Starring: VR Relosa, Nour Hooshmand, Jake Ulan, Floyd Tena, and Dads Valencia

Logline: Forced to return to his provincial hometown, a male sex worker confronts his estranged father, sister, and a town where oppression wears a more familiar face.

“Kun Hain, Bisan Diin. (Anywhere and Everywhere)”

Director: Jomarie Reyes

Starring: Pau Baluyan, Carla Zarcal, and Anton Nolasco

Logline: A young lawyer returns to Samar to look for her estranged activist mother before her wedding.

“Kanibal”

Director: Michael Baylon

Starring: Rowen Jean Ledesma, Roselle Lao, and Ma. Lourdes Maculada

Logline: Sa palengkeng hindi maiwasan ang pagbabago, kasabay nito na magbabago ang paniniwala at katawan ni Lea.

“Sa Mga Nagdaan at Lumipas”

Director: Ezaldea Carla Fernandez

Starring: Darelle Tiu, Aly Torres, and Karla Dipasupil

Logline: Ella, a queer archivist in mourning, reminisced about her lover by preserving a historical video documenting the first Pride March in the Philippines in 1994, in which they are both featured. 

“Limlim” 

Director: Samantha Beatriz Acoja Palaje

Starring: Zoey Madison Presentacion Lim and Angela Salga

Logline: A ten-year-old girl and her mother move into seclusion at an old chicken farm, where they are forced to confront their grief while starting a new life.

SET B

“Alumahan”

Director: Christian Melvin M. Arejola

Starring: Don Rishmond Cerbito, Zoey Madison Lim, and Jeremy Mayores

Logline: In a small provincial fishing town, 13-year-old Unyok, a grieving fish port helper bullied by his peers, seeks to belong in a violent youth gang and faces a brutal initiation rite.

“When Heaven Inched Towards Earth”

Director: Vinh Marco

Starring: André Miguel and Kaleb Ong

Logline: In a Catholic high school in Bulacan, a farm boy’s bond with a sacristan forces him to grapple with faith, shame, and the space between heaven and earth.

“No Mad is an Island”

Director: Carl Geronimo

Cast: Arjhay Mangulabnan and Vic Romano

Logline: In a vibrant fishing town, Matmat dreams of dancing like a fish, yet the world keeps casting nets around him.

“Tingi”

Director: Rowan De Aro

Starring: Jero Andrey Marcelino and Evangeline Argete Gigante

Logline: Inside a neighborhood sari-sari store where every transaction tells a story, a graduating student quietly saves every coin for college until an unexpected turn challenges the future he has carefully built.

“Ang Huling Banlaw ni Susan”

Director: Hezekiah M. Estorque

Starring: Jonalyn Mateo, Ian Laczi, Chayl Flores, and Jeffrey James

Logline: A Filipina labandera’s vivid fantasies slowly take over her reality, exposing the hidden cost of surviving in a broken system.

SET C

“Pulis Dunggab”

Director: Maxine Dela Bajan

Starring: Van Jordan Gacayan, Elj Seth Tababa, and Richel Ann Basiga

Logline: While playing his favorite game of Pulis Dunggab, 9-year-old Dongkoy stumbles into an encounter that transforms childhood make-believe into something all too real.

“The Sound of K”

Director: Jay Gabriel A. Cañada

Starring: Jay Gabriel A. Cañada

Logline: A young boy burdened by the fear of speaking discovers that finding his voice may require confronting the very sound he’s spent his life avoiding.

“Nakabinbin”

Director: Carlo Gula

Starring: Soliman V. Cruz

Logline: A widowed father must secure a death certificate to bury his daughter, only to learn that without proof she was ever born, the law leaves him no choice but to break it.

“Nang Matakasan ang Tagay”

Director: Giancarlo Santiago

Starring: Chino Alfonso and Jovic Gabriel Cardano

Logline: On the eve of his departure, a seaman drifts between a farewell drinking session with his friends and quiet moments with his son, until the tension between machismo and tenderness pushes him toward a reckoning he can no longer postpone.

SET D

“Teks Battle: Shoot Pati Pato!”

Director: John Russel Capule

Starring: Trisha Nicole Corpus, Kenneth Mendoza, Rhandylle Marius Obra, and Samantha Gleo

Logline: In a small barangay where a children’s game of teks reflects real power, Maya challenges Rod, the reigning champion turned tyrant, in a teks battle that could change the fate of their community.

“Kapag Tapos na ang Umpukan”

Director: Justine Lee Estinor

Starring: Oz Kenshin Rodas

Logline: A young man trapped between family obligation and personal ambition finds himself at a crossroads when the rituals of lambanog-making and a night of celebration force him to confront the courage he has long been stalling.

“12 Shots”

Director: Minnesota Flores

Starring: Nor Domingo, Kyrie Samodio, and Ethan King

Logline: In a dying Manila photo studio, a teenage apprentice inherits her mentor’s vintage camera and his penchant for the past—until a debt turns deadly, and the only mercy left is to walk the hours back to where it began.

“Bumtak Sara ti Nuangen (The Carabao’s Horns Have Cracked)”

Director: Lloyd Pereira

Starring: Belle Francisco and Riya Miranda

Logline: A young woman determined to find her mother is about to become their town’s first OFW, sending the townsfolk into a frenzy of over-the-top reactions.

“Miss Intrams”

Director: Henri Marie C. Belimac

Starring: Mariella Cuerpo, Mika Hamajo, and Diana Palma

Logline: A queer transmasc college student enters the campus Miss Intramurals pageant not to win, but to understand: is this who she is? Or is this the farewell to who she was?

The Puregold CinePanalo Film Festival runs from September 23 to October 4 at Gateway Cineplex 18, TriNoma, Fairview Terraces, Ayala Malls Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!

Tickets are priced at ₱250 regular and ₱200 discounted, while a ₱2,000 festival pass gives moviegoers a way to take on the entire lineup. PWDs, senior citizens, students, national athletes and Aling Puring and Perks cardholders qualify for discounted tickets.

Festival passes will be available at the Gateway Cineplex 18 beginning September 22, and also TriNoma starting September 23.

The Puregold CinePanalo Film Festival 2026 is sponsored by Alaska, Angel, Argentina, Ariel, Bingo, Birch Tree Fortified, Bear Brand, C2, Century Tuna, Champion, Chuckie, Coca-Cola, Colgate, Cream Silk, Datu Puti, Downy, GoodNom Fresh, Great Taste, Del Monte, Jack 'N Jill, Knorr, Lucky Me!, Maggi, Magnolia Real Mayonnaise, Milo, Monde, MY San, Nestea, Nissin, Nivea, Palmolive Naturals, Pantene, Purefoods, Rebisco, Royal, Safeguard, Sprite, Surf, Wilkins, and Zonrox.