On a night built around singing, Platinum Karaoke found a fitting voice for its next chapter in Sheryn Regis.
The Crystal Voice of Asia was officially introduced as Platinum Karaoke’s newest brand ambassador during Sing It Loud at Ayala Malls Market! Market!, bringing together a brand associated with Filipino sing-alongs and an artist whose voice has connected with audiences for more than two decades.
A career built on voice and connection
From Star in a Million to becoming one of the country’s most respected vocalists, Regis built her career on vocal power, artistry, consistency and resilience. Her musical journey includes “Come In Out of the Rain,” “Kailan Kaya,” “Follow Your Dream,” “Tulad ng Dati” and “Gusto Ko Nang Bumitaw.”
At Sing It Loud, she delivered eight songs back-to-back in an uninterrupted set, putting her vocal control, range, power and endurance on full display. Even after eight straight numbers, her voice remained clear and commanding.
When the artist shares the mic
The partnership became more personal through Alpha 2’s Sing With Me feature. One audience member was invited to sing side by side with Regis, turning a product demonstration into a rare fan moment and capturing what karaoke has always done best: turn the audience into part of the performance.
That is why the partnership feels natural: Platinum Karaoke has spent 25 years giving Filipinos a stage at home, while Sheryn has spent more than two decades giving them something to aspire to on it.
A new anthem and a wider stage
Sing It Loud also launched the new Platinum Karaoke jingle, anchored on “Sing it loud, feel the vibe,” “Dito lahat, bida ka na,” and “Real Karaoke. Real Joy. Deserve mo ang saya.” The event turned the song into choreography, crowd participation and a mass dance finale led by Regis, Nicole Hyala, Jasper Tiongson, Lukas and HYPE.
Lukas also performed his own live set, while PK Voice Grand Finalists Trixie Dayrit, Alquin Gutierrez, Karla Rodelas and Rosalyn Mejica each took the stage before coming together for a group performance. Their appearance previewed the PK Voice Grand Finals on November 21, with final venue details to be announced through Platinum Karaoke’s official channels.
The event also showed how Platinum Karaoke extends the sing-along across different spaces — from Modern Karaoke and Party Speakers such as Alpha 2 and LX15 to portable PK Audio products like Roadie and Apollo. Platinum Karaoke also offers a wide range of microphones with zero mic delay and rich echo and reverb, giving singers a more immediate and fuller vocal experience.
Platinum Karaoke and PK Audio products are available nationwide through leading consumer electronics retailers and major e-commerce platforms, including Lazada, Shopee and TikTok Shop. For product information, store details and updates, visit www.platinumkaraoke.com.
Platinum Karaoke brandstores are located at SM Makati; Vista Mall Bataan; Lucky Chinatown; Vista Mall Taguig; Ayala Malls Marquee, Pampanga; Ayala Malls Market! Market!; Venice Grand Canal; Robinsons Starmills, Pampanga; Pacific Mall, Lucena; and Robinsons Lipa, Batangas.
Follow Platinum Karaoke on Facebook at Platinum Karaoke, Instagram at @platinumkaraokephofficial, and TikTok at @platinumkaraoke.ph.



