Sensory-friendly Screening of “Firefly” Shines a Light on Inclusion

 

“Lights Up, Sounds Down” offers inclusive movie experience for autism community

In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society
Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening
of the award-winning film “Firefly” on January 17, 2025. Over 2,000 participants across 10 SM
malls, including children on the autism spectrum and their families, enjoyed a heartwarming and
inclusive movie experience.


“Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation,
and appreciation. It is the norm here,” said Autism Society Philippines (ASP) Chair Emerita
Dang Uy Koe.A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of “Firefly” at SM Southmall.

SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of “Firefly” to children on the autism spectrum and their families at SM North EDSA Cinema.

“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema.



Creating a welcoming space
The “Lights Up, Sounds Down” event went beyond entertainment. By adjusting lights and
volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the
screening catered to the specific needs of attendees on the autism spectrum. This empowered
them to enjoy the movie at their own pace and comfort level.

Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.

A heartwarming moment captured at the sensory-friendly screening of ‘Firefly’ at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.



“At SM Supermalls, we firmly believe that creating spaces where every individual feels valued,
respected, and included is a responsibility we hold dearly. This is a way of life here,” said SM
Cares Program Director for Disability Affairs Engr. Bien Mateo.

The guests experience the magic of “Firefly” at the sensory-friendly screening in SM City Telabastagan, Pampanga.

An invited guest is captivated by the sensory-friendly screening at SM City Marikina.

A boy enjoys the special screening and shows respect and gratitude with a traditional ‘mano po’ at SM City Cebu.



Ongoing commitment
Positive feedback from families echoed the event’s success. Many expressed appreciation for
the inclusive environment, highlighting the joy and comfort it provided. This powerful experience
underscores the importance of catering to the autism community’s needs.


SM Cares: Championing inclusion
A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in
employee training programs to better support individuals on the autism spectrum and their
families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating
a welcoming environment for all guests.


SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that
support communities, promote social inclusion, and care for the environment. Aside from
the program on Persons with Disabilities (PWDs), its advocacies include Programs for the
Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the
SM Bike-friendly initiative.


To learn more, visit www.smsupermalls.com/smcares.

New Year, New Flavors: Lusso by Margarita Forés Arrives at SM Podium

 

SM Podium elevates its sophisticated dining experience with the launch of Lusso by Margarita
Forés—the first Margarita Signature restaurant, established by the celebrated chef and
restaurateur Margarita Forés, to become part of SM’s prestigious portfolio. With the festive
season in full swing, Lusso offers the perfect setting to celebrate life’s special moments,
whether it’s a holiday gathering, a romantic dinner, or a quiet indulgence with loved ones.


Renowned for her world-class culinary artistry, recognized as Asia’s Best Female Chef in 2016
by Asia’s 50 Best Restaurants, Forés brings her signature touch of elegance and exceptional
flavors to this exciting new addition. Lusso promises an extraordinary culinary journey that
combines the finest ingredients, impeccable presentation, and flavors that linger long after the
last bite. Known for her innovative approach to Italian cuisine and her dedication to celebrating
Filipino flavors on the global stage, Forés brings unparalleled expertise and a passion for
excellence to every dish. At Lusso, dining becomes more than just a meal—it’s an experience.





Lusso is the perfect setting for creating unforgettable memories. Whether you’re planning an
intimate dinner with someone special, hosting a cozy family gathering, or celebrating milestones
with your closest friends, the restaurant offers the perfect backdrop to celebrate the season in
style.





Lusso is a natural inclusion in SM Podium, seamlessly aligning with its reputation as a haven for
elevated experiences through its curated offerings, sophisticated ambiance, and dedication to
world-class dining. Offering an exquisite menu designed to indulge the senses, the restaurant is
an invitation to savor life’s finer moments.







Signature dishes like the Portobello Mushroom, Asparagus & Goat Cheese Mille-Feuille and the
decadent Lobster Linguine highlight Lusso’s commitment to culinary artistry. From sumptuous
dishes crafted with precision to an ambiance that radiates understated luxury, Lusso transforms
every visit into an unforgettable affair.





Visit Lusso at SM Podium and make this festive season truly special. Whether you’re indulging in
a celebratory feast or treating yourself to an unforgettable dining experience, Lusso offers more
than just a meal—it’s a taste of refined luxury. Discover more reasons to celebrate, more
moments to savor, and more for you at SM, where exceptional dining meets the spirit of
togetherness.

A Brighter 2025 for Filipinos_SM Prime Evolves with Renewable Energy

 

Imagine a world powered by the sun, the ultimate source of life. As climate change worsens due

to fossil fuel use, sustainable energy alternatives are more crucial than ever. The Philippines,
with its abundant sunlight, is uniquely positioned to harness solar power and help combat
climate change. In 2024, Manila experienced around 4,440 hours of daylight, which translates to
a significant potential for solar energy production.


SM North Edsa



SM Prime recognized this potential early on. In 2014, SM North EDSA became the first
commercial property in the Philippines to install solar photovoltaic (PV) panels on its roof,
achieving the largest installation in Southeast Asia at the time. This move signaled the
beginning of SM Prime’s commitment to renewable energy and energy efficiency.

SM City Urdaneta CentralSM City Cabanatuan



SM Supermalls President Steven Tan explains, “SM’s environmental sustainability began with
energy and water conservation. Revolutionizing our malls’ energy efficiency through renewable
sources magnifies our responsibility to serving people and the planet.”

SM City Santa Rosa



Today, SM Supermalls operates 44 malls with solar PV systems, generating a combined peak
energy of 51.6 megawatts (MW). The largest installation is at SM City Santa Rosa. With a total
of 96,000 solar panels across malls in Luzon and Visayas, SM Prime holds the Philippines’
largest solar energy portfolio, covering around 33 hectares. These efforts are a vital part of the
company’s Net Zero by 2040 strategy, aimed at reducing its carbon footprint.SM City Grand CentralSM Mall of Asia

This 51.6 MW capacity significantly cuts carbon emissions, providing clean energy that powers
thousands of homes or removes thousands of cars from the roads. It also reduces the need for
coal, offering environmental benefits for both the planet and local communities.







The solar power generated directly fuels essential mall operations like lighting and escalators,
reducing SM Supermalls’ reliance on the national grid. This, in turn, helps stabilize the power
supply, reducing the risk of outages and easing the burden on electricity providers. By tapping
into clean, renewable energy, SM Prime is contributing to a more sustainable future for the
Philippines.


SM Prime’s sustainability efforts extend beyond solar energy. The company also focuses on
waste management, water conservation, and air quality initiatives, all designed to minimize
environmental impact. Through these comprehensive measures, SM Prime strives to create a
positive change while ensuring responsible, innovative operations.


In sum, SM Prime’s large-scale adoption of solar PV systems, combined with its broader
environmental initiatives, exemplifies its dedication to creating a sustainable future for the
Philippines. By leading in renewable energy and sustainability, SM Prime is helping pave the
way for a cleaner, greener, and brighter tomorrow.

SM Mall of Asia Complex: A Benchmark in Resilience and Innovation

The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM

Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience
and community protection for all its projects.


Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by
the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the
vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and
opportunities to millions.”


Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-
chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience
(UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize
both safety and community well-being.


“We believe that safety is the cornerstone of thriving communities,” Mr. Sy states. In affirmation
of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board.
Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private
sector alliance united by a shared vision of a resilient and prosperous future. The organization,
the first country network established by the UNDRR, aims to minimize disaster-related loss of
life, ensure investments and assets are risk-informed, and build infrastructure capable of
withstanding both natural and man-made hazards.


SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which
incorporates cutting-edge disaster resilience features to protect against the unique challenges
posed by its coastal location.


Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian
coastal development company. Their extensive research and studies ensured the viability of the
project, taking into account the complex interplay of land and sea. To create a resilient structure,
the company conducted risk reviews in which the following components are incorporated:
Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the
groundwork for a structure, completed in 2006, that was capable of withstanding the test of time
and nature.


One of the key challenges addressed was soil erosion. To combat this, the team implemented a
sophisticated system of wick drains. These drains act as pathways for pore water in soft,
compressible soil, effectively preventing erosion and ensuring the stability of the land. This
technology, while more costly than traditional methods, provides a significantly higher degree of
protection, particularly against liquefaction during seismic events.


The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like
a liquid during earthquakes, was also mitigated through innovative foundation design. Driven
and bored piles, combined with precise excavation methods, provide the complex with robust
resistance against liquefaction and seismic activity.




Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.



To protect against storm surges, a common threat in coastal areas, the complex boasts a robust
seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW)
mark, is further reinforced by a wave return feature. This inverted structure deflects high waves
back towards the sea, minimizing their impact on the complex. A network of drainage channels
further enhances flood prevention during storm surges.
These features were instrumental in protecting the complex during Typhoon Pedring
(international name Nesat) in 2011, as well as in all succeeding severe weather disturbances
this year, where the MOA Complex emerged largely unscathed while helping nearby areas
avoid being inundated by prolonged deep flooding.




The wave return feature redirects water back into the bay, providing protection from high waves.





The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure
from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are
wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.

The complex’s resilience extends beyond its foundation. The main road and all structures are
elevated significantly above the National Building Code requirements, further minimizing the risk
of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor
seismic activity and provide valuable data for disaster preparedness.


The structural integrity of the buildings themselves is also paramount. The roof deck, for
instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge
during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation
Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide
excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into
havens for the community during times of crisis.


SM Prime’s dedication to disaster resilience is not merely a response to potential threats; it is a
proactive strategy integrated into the DNA of all its business operations. The company
automatically allocates a significant portion of its capital expenditure to disaster resilience
research and construction, recognizing that investing in safety is an investment in the future.


SM Prime’s longstanding reputation as a responsible property developer is built not only on its
contributions to the country’s economic growth and the creation of dynamic lifestyle
destinations, but also on its unwavering commitment to protecting the lives and livelihoods of
the communities it serves. The MOA Complex stands as a powerful symbol of this commitment,
a beacon of resilience in the face of natural adversity.

Say Hello to Healthier Hair and Skin: Haircarebear Now Available in the Philippines

The gummy revolution is here! And it comes in the form of delicious bear-shaped supplements. Introducing Haircarebear, a fun and effective way to make a difference for your beauty and health, now available in the Philippines!

You’ve heard of gummy supplements before, so what makes Haircarebear so different? Each variant contains a unique blend of essential nutrients designed to boost your beauty and wellness from the inside out (with a particular emphasis on beauty). Made with premium, carefully sourced ingredients, these gorgeous little gummies are formulated to support your hair health, improve skin elasticity, promote restful sleep, and even help with digestion. Whether you’re looking for glowing skin, healthier hair, or a better night's rest, Haircarebear has you covered!


Haircarebear is now in the PH

After making waves in Australia and Southeast Asia, Haircarebear has made it to Philippine shores – bringing its all-in-one solution to Filipino consumers. The Philippine market is known to be beauty-obsessed and it shows, not just on the outside but in their purchases as well. Haircarebear is poised to disrupt with some serious innovation for customers to chew on, and given how they taste, they’re going to love it.


The Haircarebear difference

The brand is known for high-quality, effective products and is committed to using only the best natural ingredients. They’re non-GMO, gluten-free, and soy-free. They are, however, packed with amazing flavor. That makes them a beauty habit that’s easy to keep.


Gummies Tailored to Your Needs

Haircarebear offers a variety of gummies, each carefully formulated to address specific beauty and wellness needs. Here are their best sellers:


1. Haircarebear Hair Gummies

These mixed-berries flavored gummies are the face of Haircarebear. Key ingredients like biotin, vitamin C, zinc, and a blend of B vitamins help support healthy hair growth and strength. Whether you’re dealing with hair loss or simply want to enhance your hair’s shine and volume, there's a delicious way to give your locks the love they deserve.


2. Haircarebear Collagen Gummies

Aging means our bodies produce less collagen, which can lead to wrinkles and sagging skin. It’s a good thing each Haircarebear Collagen Gummy is contains marine collagen, adding these gummies into your daily routine can help maintain youthful, wrinkle-free skin. As a bonus, it’s strawberry-flavored too!


3. Haicarebear Sleep Gummies

Sleep is a crucial component of overall wellness, and these passionfruit-flavored gummies are designed to help you wind down and recharge. The Valerian root in each gummy contains a range of beneficial health benefits and is commonly used in Western medicine to promote better sleep, enhance mood, and relax the mind. Wake up feeling refreshed, restored, and ready to take on the day.


4. Haircarebear Apple Cider Vinegar Gummies

An ACV a day keeps the nasties away! With the same benefits as liquid apple cider vinegar (minus the strong taste & smell), Haircarebear Apple Cider Vinegar Gummies help support digestion, promote detoxification, and even aid in weight loss. Each Haircarebear Apple Cider Vinegar Gummy is made with a delicious natural apple flavor.

Now that your beauty interest is piqued and your mouths are watering, where can you get Haircarebear? They’re exclusively available at Watsons and SM Beauty. Watsons has over 1,000 stores nationwide and convenient online shopping with delivery and pickup available.

Haircarebear is distributed by Wellco Bioscience, a key player in the Philippine wellness industry. Wellco is driven by the mission of making high quality wellness products accessible to Filipinos, bringing in the best the world has to offer at affordable prices.

Toby's Sports Triumphs at Retail Asia Awards

TOBY'S SPORTS, the Philippines' leading sports retailer, proudly announces its victory as the Sporting Goods Retailer of the Year - Philippines at the prestigious Retail Asia Awards 2024 - https://www.tobys.com/blogs/news/tobys-sports-triumphs-at-retail-asia-awards ". This recognition follows TOBY'S SPORTS' 45th anniversary celebration, concluding a milestone year that highlights nearly half a century of unwavering commitment to excellence in the sports retail industry.

Since its inception in 1978, TOBY'S SPORTS has become a household name, synonymous with top-quality athletic gear and innovation in the sports sector. This recent accolade underscores the brand’s enduring legacy and its pivotal role in shaping the sports and fitness landscape across the Philippines.

"For over 45 years, TOBY'S SPORTS has been at the forefront of promoting a culture of sports and fitness in the Philippines. We've consistently offered an extensive range of premium products from the best local and international brands, all with the goal of meeting the diverse needs of Filipino athletes and fitness enthusiasts. This dedication has solidified our reputation as the nation’s top sports retailer, and we’re incredibly proud that this commitment has been recognized with such a prestigious award," said Jojo Claudio, Chairman and CEO of Quorum Holdings Inc., the parent company of Toby's Sports.

The past year has been particularly momentous for TOBY'S SPORTS, highlighted by its receipt of the Gold Bagwis Award from the Department of Trade and Industry (DTI). This award recognizes businesses that exemplify excellence and advocate for consumer rights, further affirming TOBY'S SPORTS' commitment to delivering exceptional value and customer satisfaction.

The introduction of Toby's ELITE Loyalty Program - " https://www.tobys.com/pages/elite " was another highlight of the year, designed to enhance customer engagement and foster brand loyalty. Launched in late 2022, the program quickly gained a large membership base which speaks volumes about its success and the trust customers place in TOBY'S SPORTS.

In response to the increasing demand for sports and fitness gear, TOBY'S SPORTS has expanded both its store network and product offerings. In the past three years alone, the company has opened nine new stores, including five franchises, bringing its total to 64 branches nationwide. This expansion includes a third flagship store at SM North The Block, joining existing flagship locations in Bonifacio Global City and SM Mall of Asia.

TOBY'S SPORTS has also played a significant role in introducing and promoting new sports in the Philippines. In 2023, the retailer made notable strides in promoting Pickleball, the country’s fastest-growing sport. Through the introduction of Pickleball products and the organization of events and clinics, TOBY'S SPORTS has made the sport more accessible and visible to the Filipino community.

On the corporate side, TOBY'S SPORTS has broadened its scope to include sports event organization through its new division - Toby’s EVENTS. It has already organized large events for companies such as GCash, PhilamLife, and VXI. These initiatives, covering everything from fun runs, company sports fests and sports clinics aim to foster a culture of health and wellness within these institutions, completing TOBY'S SPORTS' services across all aspects of sports.

Innovation continues to be a cornerstone of TOBY'S SPORTS' success. Its e-commerce website - www.tobys.com has grown to be one the most visited sports websites in the country. The retailer has also embraced an omnichannel strategy to offer seamless shopping experiences both online and offline. This includes the successful implementation of a Click & Collect service, allowing customers to shop online and pick up their purchases at select Toby’s stores.

TOBY'S SPORTS' continued success and its recent accolade at the Retail Asia Awards 2024 reflect a legacy built on excellence, innovation, and a deep commitment to promoting sports retail excellence in the Philippines. As the company looks forward to the future, it remains dedicated to uplifting the sporting spirit of the nation, ensuring that it remains at the pinnacle of sports.

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